Peter Smith, CEO and founder of the Wildwood Trust in Kent, England, quotes Gerald Durrell—a British naturalist, zookeeper, conservationist, author, and television presenter, and one of Peter’s heroes—on his blog:
“People think I'm just trying to look after nice fluffy animals. What I'm actually trying to do is stop the human race from committing suicide.”
He has dedicated his life to informing people who love nature that there’s a simple economic solution that can save wildlife at no cost to the taxpayer. This solution will actually grow the economy, create jobs, and help create a more beautiful world by rewarding those who contribute while preventing the exploitation of the commons. If adopted worldwide, the solution would alleviate poverty, starvation, unjust wealth inequality, and even make a significant contribution to reducing war and terrorism.
A few years ago, economist Fred Harrison featured Peter Smith in his landmark documentary “The Killing Fields”. It’s only 24 minutes long—time well-spent learning about how our current economic system destroys nature and what economic solutions might promote wildlife conservation and save the environment.
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MARTIN ADAMS is a systems thinker and author. As a child, it pained him to see most people struggling while a few were living in opulence. This inspired in him a lifelong quest to co-create a fair and sustainable world in collaboration with others. As a graduate of a business school with ties to Wall Street, he opted not to pursue a career on Wall Street and chose instead to dedicate his life to community enrichment. Through his social enterprise work, he saw firsthand the extent to which the current economic system causes human and ecological strife. Consequently, Martin devoted himself to the development of a new economic paradigm that might allow humanity to thrive in harmony with nature. His book Land: A New Paradigm for a Thriving World is the fruit of his years of research into a part of this economic model; its message stands to educate policymakers and changemakers worldwide.