Should Our Attention Span Catch Up to Goldfish?
|July 25, 2014||Posted by Staff under Social Change|
This 2014 excerpt of Pacific Standard, Jly 24, is by Noah Davis.
Academics bemoan our growing lack of attention span. One infographic reported that our attention spans have dropped from 12 minutes to five. (The rise of infographics being yet another example of humanity’s inability to read anything for more than a few words at a time.) This site claims that attention spans have dropped from 12 seconds in 2000 to eight seconds in 2013 -— or one second shorter than the attention span of a goldfish.
Studies have shown that 32 percent of consumers will start abandoning slow sites between one and five seconds. Bounce rate can be improved by up to 30 percent with the reduction of page size and resulting speed improvements. A one second delay in page load time can result in 11 percent fewer page views, 16 percent decreased customer satisfaction and 7 percent lost conversions.
Leaving a page that isn’t loading isn’t a character fault; it’s smart. You can get the information you were after elsewhere, and you can get it faster.
Ed. Notes: So is this page cluttered? Would you like to see anything removed? Or sharpened?