The First Three PrinciplesPeople Are Precious. We can tell something is very wrong in the world economy when the calls for "freedom" pertain to the movement of money rather than the rights of individuals. Why are people taxed so heavily? Why is it so hard for so many to make a living? Why do thousands starve while the world enjoys record-breaking crop harvests and huge food surpluses? If you care about these issues enough to look for new ideas, you are ready for Green Economics.
Natural Resources Are Important. Who owns the air? Who owns the sun? Do some people have a "right to pollute"? Some computer technology pundits claim natural resources "no longer matter," but real people find scarcities of water, shortages of electric power, high prices for natural gas, and record-breaking bids for airwaves. Green economic policy will always understand the importance of natural resources. Old mainstream policies that encourage waste or reward monopolization must be abandoned; we need new approaches that reward human initiative, not resource exploitation.
Innovation Can Be Lonely. Green economic ideas don't have to be new, but chances are that most of them will seem unusual. Innovations are unusual! If you only want to hear tired repetitions and warmed-over failures full of decay and corruption, then listen to Republicans and Democrats. If you are ready, instead, for some freshness and surprises even if those are a little uncomfortable now and then, you are ready for Green Economics.