TV Watching is On the Rise Again
Study Says More Kids' Rooms Have TVs
| Here is a squib from Broadcasting and Cable magazine. |
by Anne Becker
Parents looking to punish their kids might want to reconsider sending them to their rooms. Nearly 70% of kids have TVs in their bedrooms today -- more than any other non-portable mainstream media device, according to a new study by Nickelodeon.Sixty nine percent of kids 6-14 have TVs in their bedrooms, according to the network’s "U.S. Multicultural Kids Study 2005." That’s compared to 49% who have videogame systems in their bedrooms, 46% who have VCRs, 37% who have DVD players, 35% who have cable or satellite TV service, 24% who have PCs and 18% who have Internet access.
“Kids rooms are becoming kind of like mini-media centers,” said Nick’s Senior VP of Audience Research Ron Geraci at a presentation of Nickelodeon’s latest research this morning.
The high percentage of TVs in kids bedrooms comes at a time when Nielsen is reporting the highest levels of TV viewing among kids in more than 20 years. Through Oct. 9, 2005, kids aged 6-11 watched 23 hours and 3 minutes a week, according to Nielsen. That’s compared to 21 hours and 18 minutes in 1992.
Nickelodeon compiled this data as part of a research symposium on kids’ television called “The New Normal.” The symposium tracked how changes in technology, cultural diversity and parenting tactics are affecting today’s youth.
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Also see: TV Programs and Commercials Pander Rather Than Uplift
Support Grows for TV-Turnoff Week
Children Punished for Refusing to Watch TV Commercials |
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